BRIEF: To design logo and other branding paraphernalia for Image Roots, an Image Consulting and Personality Development Company based at Mumbai, India. The company's main aim was to focus on developing the roots of an individual to bring out the best in him/ her.

 

SOLUTION: After several wordmaps, thumbnails and moodboards, I conceptualized and designed a minimalist logo that was a play on type to demonstrate the Yin Yang principle  I also developed the brand icon as a visual interpretation of the same concept.