Branding: Image Roots
Freelance Project, 2017
BRIEF: To design logo and other branding paraphernalia for Image Roots, an Image Consulting and Personality Development company based at Mumbai, India. The company's main aim was to focus on developing the roots of an individual to bring out the best in him/ her
SOLUTION: After several wordmaps, thumbnails and moodboards, I conceptualized and designed a minimalist logo that was a play on plays type to demonstrate the Yin Yang principle The brand icon was also developed as a visual interpretation of the same concept.